The fictional town of Lanford, Ill., where the sitcom Roseanne is set, is more than 800 miles away from Manhattan.
But for the next few weeks, subway riders on New York’s shuttle train between Grand Central Station and Times Square will be instantly transported to the iconic Lanford living room of Roseanne Barr’s working-class TV family.
ABC has wrapped one of the shuttle trains to recreate the living room of Dan and Roseanne Connor, as part of its nostalgia-themed marketing campaign to promote its revival of Roseanne, which debuts Tuesday, March 27.
The subway seats are camouflaged to look like the Connor’s famous couch—which also made an appearance at last year’s ABC upfront—down to the appearance of the iconic afghan.
Barr’s hit sitcom ran for nine seasons on ABC, ending its run in 1997.
The entire original cast is returning for the revival (including John Goodman, who played Dan, even though the then-series finale revealed that his character died).