Opinions expressed by Entrepreneur contributors are their own.
The formula to entrepreneurial success is no secret: Identify an unfilled niche and fill it.
The point was to empower a new wave of emerging brands and help them grow in today's transforming world of commerce.
This is how Zifkin came to design Hubba around his original concept and take the site live in 2012.
Where platforms like Shopify and marketplaces like Amazon, Etsy and eBay help brands get in front of consumers, there is another side of the business: the need to those brands to connect with retail buyers and grow wholesale businesses.
If you were a brand five or ten years ago, you had two ways of getting started.