Big Data is a valuable instrument which solves multiple problems of the industry and brings various advantages.
And here you need to make a choice, either you ignore it and use a blind trial-and-error method or, you use all the information to advance your business approach.
Here are the advantages of Big Data in e-commerce sphere:
Special forecasting systems based on Big Data algorithms pull data from all known social media and browsers and defines the biggest trends and hypes.
Your online shop can track the preferences of visitors and fill a store with relevant products.
There so many rivalries on the market that you need to be the fastest, the most pleasing and polite.