Or a different format entirely – webinar, podcast, video?
Is your objective fast impressions or more impressions?
On Wednesday I published (simultaneously on our own blog as well as on LinkedIn) a post about how B2B marketers should take a role in sales (early in their career or temporarily right now) to get better at marketing.
Forty-eight hours later, the blog post has been viewed 2,500 times and the LinkedIn update has been viewed 29,477 times.
After three or four days, views will decrease significantly.
On our blog, content will continue to generate traffic for months if not years.