Nine months after losing its chief strategy officer to Ogilvy, McCann has hired Lee Maicon, a longtime executive at Dentsu’s 360i, to fill the role.
Maicon effectively replaces the departed Steve Zaroff in overseeing strategy across the entirety of McCann’s North American operations, guiding the agency’s own brand while joining both the North American leadership team and the larger McCann Worldgroup Global Strategic Leadership Community.
“Lee is ideal for this role inasmuch as he has experience across and an insatiable love for all of the different flavors of strategy from brand to social to digital to media and beyond,” said McCann Worldgroup global chief strategy officer Suzanne Powers.
“Given that he is also incredibly passionate about finding and nurturing teams and talent, he is that rare combination of being a superstar in his own right coupled with having deep leadership and team-building skills.”
Maicon told Adweek that he was compelled by the opportunity even though he hadn’t been in the market for a new job.
“I’ve known Suzanne for quite a while,” he said.