Buzzfeed CEO Jonah Peretti REUTERS/Albert Gea

BuzzFeed has hired Melinda Lee as the company's first chief content officer for Buzzfeed Media Brands.

At BuzzFeed, Lee will focus on the company's growing portfolio of spinoff publications, including Tasty, Nifty and Playfull.

As BuzzFeed looks to expand its growing roster of brands, the digital publisher is looking to the traditional media world for some help.

The company is set to name Melinda Lee as its first chief content officer for BuzzFeed Media Brands.

Lee, who will join BuzzFeed in late April, was most recently senior vice president and general manager of video at the Meredith Corporation, which owns a wide array of consumer magazine, digital properties and TV stations.

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