I certainly have and usually regret doing so.

The combination of office work, freezing weather and limited sunlight makes it difficult to achieve that tanned look deemed so appealing.

There’s always something to aspire to, whether it be an ideal weight, body shape, complexion or ‘look’.

Ten years ago a study in the British Medical Journal reported that one in 10 people (and nearly half of all young women) had a body piercing other than an earlobe.

And, far from being a modern, media-driven phenomenon, I would argue that this has always been the case.

It has implications for how you behave, your chances of getting a job, your chances of finding a partner, mental well-being, the list is endless.

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