LinkedIn began beta-testing video for sponsored content last October, and the professional network is making it available to all businesses over the next few weeks.

More than 700 advertisers participated in the beta-test, including GE, Philips and Audi Canada.

LinkedIn Marketing Solutions product manager Phil Spitzer announced in a blog post that the new native video ads appear directly in LinkedIn’s feed as stand-alone posts, and they can help brands build awareness via rich, visual stories, drive traffic to their desktop or mobile sites and collect leads through a call-to-action button or the professional network’s Lead Gen Forms tool.

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LinkedIn is making video for sponsored content available to all businesses

Periscope vice president of media Jen Brady was supportive of the announcement, saying that it was a long time coming.

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