In its four decades, the internet has seen a lot of conceptual alchemy, but there's nothing quite so odd as the Cult of Kek.

The logic goes thusly: There's Pepe the Frog, the unofficial mascot of the alt-right.

Witchblr (a real thing) isn't so much a community of Wiccans as much as it is a millennial-pink confection, studded with crystals and presented by tea-drinking women in flower crowns twirling through meadows—served alongside recipes for patriarchy-strangling tincture and a few choice emoji hexes guaranteed to ruin President Trump’s day.

The internet giving birth to new religions, or new versions of existing religions, is just another sign of it becoming a real place.

But what ties Witchblr and the Cult of Kek together, despite their diametrically opposed viewpoints, is that each is dissatisfied with the real world and their inability to change those circumstances, and thus each has created its own sheltering cosmology.

Followers of both send violent or violence-connoting images to their enemies (who are, at least in part, each other).

The text above is a summary, you can read full article here.