What makes content powerful is the fact that it can contribute to the growth, retention, engagement, but also the conversion of your business goals.

There are multiple formats and ideas to focus on and that’s what makes it an effective part of a digital strategy.

Over the past years, there has been a growing interest in content marketing and how marketers can benefit from it.

There seems to be a gap though in the best practices around the actual creation of the content and how companies use it.

To learn more about the challenges that companies face in creating content, Acrolinx conducted research with over 250 content professionals around the world.

The top priorities in content creation

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