Ipswich Town Football Club is looking to boost online sales through a seamless customer experience and has launched a new online shop through Reading Room.

Developed on a Magento-based platform, the club now has greater flexibility to run timely promotions and campaigns that support commercial objectives, while fans are now also able to customise their kits across all devices via bespoke kit-builder functionality.

With a focus on delivering a modern, sophisticated online shopping experience, the store also incorporates a more detailed product selection filtering process and intuitive product search, as well as easy-to-navigate product pages that boosts visibility of the Club’s extensive merchandise range.

After working with leading ePOS partner Touchretail on the development of Stoke City Football Club’s online shop, Reading Room partnered with them once again to deliver an end-to-end ePOS solution for both online and offline sales, allowing the Club to replicate in-store offers across its website for the first time.

Lee Hyde, director of retail operations at Ipswich Town Football Club, said: “We chose Reading Room because of their extensive Magento development knowledge, complex integration experience and track record of working with other professional football clubs, producing exceptional results of revenue growth and driving engagement.

“The team has ensured the site offers a balance of the latest ecommerce functionality, accessibility and simplicity to maximise the end user experience.

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