It’s a big day for Uber, as a new acquisition will see it branch out from the ride sharing service that made it a popular name.
Uber revealed today its plan to purchase JUMP, a bike sharing company that’s currently operating in San Francisco and Washington DC.
Those who have been following the development of Uber’s service for a while now probably won’t find this acquisition as much of a shock, as Uber has been working with JUMP for a few months now to integrate a biking option in its app.
JUMP, for those of you who are unfamiliar, is a company that’s been making a name for itself by doing bike sharing a little differently.
Instead of relying on special bike racks, JUMP bikes – which are bright red and feature an electric motor for pedal assist – can be dropped off and locked up anywhere.
Outfitted with a GPS and a u-bar lock that can be unlocked with a smartphone, the dockless design of JUMP bikes can offer a little more flexibility to riders.