It’s time for The (Facebook) Talk

Facebook CEO Mark Zuckerberg is in Washington D.C. today and tomorrow for what should be some interesting, tense and apologetic moments before members of Congress.

We all know why he’s there: There’s been no escaping the ongoing – and enlarging – Cambridge Analytica scandal, and before that, there was the concerted effort by foreign powers to sway voters via Facebook in the last US presidential election – and perhaps in other political contests elsewhere.

But what it really comes down to is this: Your data.

Yes, all the information about you, that you gave to Facebook, both when you signed up, and over time as you used the social network.

Not long ago, Facebook seemed like simple fun, and if you were into tech stuff and were targeted with ads for, say, tech stuff, was that such a bad thing?

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