Streaming service Hulu announced that beginning March 11, it will become the official National Hockey League (NHL) sponsor for its postseason tournament, the 2018 Stanley Cup playoffs and final.

The extensive partnership includes a national marketing campaign across all league touchpoints including the NHL’s digital and social channels, as well as camera-visible, in-stadium inventory within all US venues.

As part of the agreement, Hulu has also partnered with the National Hockey League Players’ Association to create video vignettes that will showcase some NHL stars and help drive awareness for Hulu as a streaming option for the 2018 Stanley Cup Playoffs.

The collaboration also includes integration within all NBC broadcasts with on-air presenting sponsorship of NBC Sports’ NHL Live pre-game show for the Stanley Cup Playoffs.

Hulu will also create a custom hockey collection within the Hulu experience throughout the playoffs.

Since launching its live TV service in May 2017, Hulu has partnered up to make viewing sports events more flexible for its viewers, creating personalized experiences for both the 2018 Winter Olympics and NCAA's March Madness tournament.

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