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How to Retain Users on Your Mobile App

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Maegan Cook
How to Retain Users on Your Mobile App

Congratulations. You have just achieved the first milestone- a few thousand downloads of your mobile app! Now, it’s time to cope with a new hurdle: you need to engage them to retain your user base. Driving engagement is a daunting task that requires substantial investment. But, you get ample of benefits from the engaged users. You can get the benefits of word-of-mouth publicity, brand loyalty, in-app purchase, etc. With a loyal user base. A Fredrick Reichheld of Bain & Company report showed that just 5% increase in customer retention rates can increase profits by 25% to 95%.

Let’s take a real-life example- we have 30 applications in the phone on average, but how many of them we really use? The reason is simple- the app that fails to engage us, we do not use it frequently. Below, we give a few noteworthy obstacles that can keep the users away from your mobile app.We also provide the remedy to overcome these stumbling blocks as well. It would remain handy for you to retain users and keep your app competitive among tens of hundreds of apps in the same category.

  • Slow Performance

Perform or perish! The truth applies to the app domain also. Frequent crashes and other performance issues can be a major cause of the user’s early detachment from..

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Maegan Cook
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