And, according to Social Media Today, referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”

Which types of Instagram content work best?

Consider these opportunities and be inspired by the examples.

One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message.

The brand received over 50,000 “likes” and saw a 200% increase in engagement.

It’s been popular in the fashion industry, as retailers show a clothing item within the context of an outfit, a certain look, or a striking combination.

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