THE CAR RENTAL INDUSTRY TODAY
The peer-to-peer car rental applications like Turo have made every car owner a competitor for the regular providers of this services.
Anybody with a smartphone or computer connected to the internet can get a required service without the need to leave their home, go to local rental services, making calls, entering their credit card number etc.
The Hertz Corporation – founded in 1918 Hertz is one of the oldest and most successful car rental businesses ever created.
With almost 6 millions of unique website visitors per month and dozens of millions of downloads from Google Play and App Store, Hertz has proven themselves as an example of successful digital transformation and migrated huge part of their business to the web, which now generates a significant part of their revenue.
Since the foundation in 1946 Avis has grown into the worldwide company with approximately 5,550 locations in dozens of countries.