Art Powell, senior director for global business development at Digimarc Corporation, has more than 30 years of experience in the U.S. retail industry.

Specifically, he managed information technology, including point-of-sale and electronic payment systems for Albertsons.

Today’s shoppers want convenience and they expect "an experience," not just a place to pick up a can of soup, box of cereal or jug of milk.

As a result, deli and prepared foods is a $24-billion business and the fastest-growing retail category, according to a 2016 study by Nielsen and the Food Marketing Institute (FMI).

In fact, sales growth on the perimeter was 2.7 times greater on average than increases for the whole store over the past four years, IRI Research says.

Other data show that perimeter departments, on average, are approaching about 40% of store revenue across the industry.

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