Its breadth of partners and solutions, combined with regional variation, means it can appear a daunting prospect to the uninitiated.

But the truth is, there are far more commonalities across those global markets than may at first be apparent, giving both advertisers and publishers ample opportunity to easily grow new revenue streams.

In 2017, US and Canadian expansion was a core focus for Missguided and it sought to use its affiliates to help cultivate both shoppers and brand awareness in this region.

Utilize an integrated account management approach instilling best practice guidelines

Vloggers who suited the demographics of the Missguided US customer were targeted using surveys to understand their consumer profiles.

Campaigns were then planned with these partners centered on unique content, hybrid payment models that reflected contributions beyond the last-click conversion, as well as gifted products.

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