Good content is one thing, but great online content is another.

According to Practical Ecommerce, there are four types of search intent – navigational, informational, investigational, and transactional.

Investigational intent – Searches with investigational intent hover between being informational and transactional in nature.

For example, if your goal is email list conversions, you might focus on informational intent searchers because they may discover you as a trusted source in your topic area.

Aim to be helpful and enticing for best results.

How easy is it to follow you from point to point, line to line, and paragraph to paragraph?

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