Multinational cosmetics conglomerate Revlon is reviewing its global media planning and buying business, according to several parties familiar with the matter.
The move comes approximately 10 months after the company consolidated both media and creative duties across its brand portfolio with WPP in the absence of a formal review.
Mediacom, which initially won the North American account away from Carat in 2010 (also without a review), currently handles media around the world while Grey is creative agency of record for a company whose brands include Elizabeth Arden, Elizabeth Taylor, Cutex, Almay, Mitchum and more.
Multiple sources told Adweek that the ongoing review is media-only and that Mediacom will be defending its business against other major holding company networks.
It is unclear whether Revlon is running the process internally and what it seeks to achieve by placing its business in review.
A Grey representative deferred to the client.