Peppa Pig (left, with her brother, George) has come under heavy criticism by the Chinese government.

Peppa Pig - Official Channel/YouTube

One of China's largest video-sharing apps has banned Peppa Pig from its platform.

The Chinese government has heavily criticised Peppa Pig for being a "negative influence" on the country's pre-school children and young adults in the past.

Douyin, a Vine-like platform for short videos, censored more than 30,000 videos containing the word "Peppa Pig" over the weekend, China's state-run Global Times newspaper reported.

Peppa Pig — a British series for pre-schoolers that follows a piglet and her friends on various adventures — is the latest cartoon to be banned in China.

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