Google will offer a new .app domain service.
The top-level domain will require HTTPS security, a first for any domain.
You can secure your domain name now, a week before the store is open for general sale.
If you’re an app developer, you can’t ignore the importance of having a web presence for your product.
Even though it may seem that an app doesn’t need a robust website, a dedicated domain makes it easier for people to find and learn about your app and how it can benefit them.
To help developers create a secure and memorable domain, Google is rolling out the .app top-level domain.