That pig has been scrubbed off part of China's internet.

That pig is a symbol of counterculture and organised crime.

Peppa Pig, the eponymous character of a British TV show for preschool children, can no longer be found on popular video site Douyin, according to the Chinese state-run Global Times publication.

Over 30,000 videos previously hashtagged with the character vanished over the weekend.

Peppa Pig was localised to China in 2015, but really became a thing last year.

The pig became a popular meme among China's "shehuiren", which refers to counterculture youth or those involved in organised crime.

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