NPR, WNYC Studios, WBEZ Chicago, and This American Life just banded together to acquire podcast app Pocket Casts.
The companies are going to alter the leadership structure of the app’s management, but probably leave the app itself alone.
It is likely NPR wants access to the user data of Pocket Casts to help with future podcast development.
An unprecedented collaboration between four of the top podcast producers – NPR, WNYC Studios, WBEZ Chicago, and This American Life – took place today, when the four collective entities acquired leading podcast app Pocket Casts.
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Over the past ten years, Pocket Casts has become one of the highest-rated apps dedicated to podcast listening and discovery on both Android and iOS.