Publicis Groupe has succeeded where the House of Commons failed by securing an audience with Facebook founder Mark Zuckerberg in Paris this Thursday at Viva Technology.

Zuckerberg will be grilled by Publicis chairman Maurice Levy during a ‘fireside chat’ at the gathering, fresh from having attended president Macron’s Tech for Good summit at E’lysee Palace the day before - part of a charm offensive to lure more tech professionals to France.

Up for discussion will be a range of topics including the positive role technology can play in improving people’s lives as well as some of the potential pitfalls, giving Zuckerberg an opportunity to promote innovation at Facebook as well as its contribution to the French tech economy.

Zuckerberg will also be put on the spot in more difficult arenas such as its ongoing response to a data protection scandal and implementation of General Data Protection Regulations.

Facebook Artificial Intelligence Paris (Fair) marks its third anniversary on the eve of VivaTech, marking a happy confluence of timings for both Levy and Zuckerberg.

British MPs have previously tried and failed to drag Zuckerberg before them to testify on the Cambridge Analytica scandal.

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