In this guest blog post, Designli CEO/Co-Founder and friend of the Founder Institute Keith Shields describes outlines an effective planning process that early stage entrepreneurs can utilize to build a strong product, from idea to launch.

Product development teams run into problems when they bypass important steps in the planning process.

Startups often fail because the product idea as it was conceived isn’t actually feasible, or they end up creating a product that doesn’t actually match target users’ needs.

In order to turn a great product concept into reality, you have to know how you’ll get from here to there.

Without one, you may eventually reach your destination, but you’ll waste a lot of time and money in the process.

Use this four-step, question-based process to think through the factors that will affect your product’s success — before you start development.

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