After five years of delivering forecasts, the weather service Poncho will shut down.
According to Fast Company, Poncho has been sold by its parent company, Betaworks, to Dirty Lemon, a beverage startup that makes expensive detox drinks ($7.50 to $10.83 for a 16-ounce bottle) that are mostly water and lemon juice.
It’s a strange end for Poncho, though it’s kind of a wonder that the service lasted this long.
Poncho launched in 2013 and immediately stood out in two ways: it texted the weather to your phone every morning, and the app pretended that all of its messages were written by a cartoon cat.
The service eventually expanded into apps and chatbots and added other features like alarms, but it was ultimately the core weather-telling service and cuteness that was its main attraction.
Apparently, Poncho didn’t catch on widely enough.