The last time we noticed Amazon driving around a giant box, the mysterious delivery turned out to be a Nissan Versa.
But this time, perhaps it’s something a bit more … carnivorous?
In what appears to be a triple-branded stunt promoting Jurassic World: Fallen Kingdom, Amazon and the Jeep Rubicon, a massive box seen being driven across Los Angeles today features air holes and the hashtag AmazonFindsAWay (a reference, of course, to Jeff Goldblum’s classic insight on dinosaur reproduction from the franchise’s original film).
The best part of the activation is the shipping label, made out to Jurassic World protagonists Owen Grady (Chris Pratt) and Claire Dearing (Bryce Dallas Howard).
Maybe they gave up trying to bring their dinosaur on the plane with them and decided to ship it?
The label includes two interactive elements for passers-by to try out: You can scan the SmileCode via Amazon’s smartphone app—which activates a landing page with discounted prices to buy Jurassic Park movies and shows the video below.