Koffer (l.) was vp of global media at Colgate-Palmolive, and Maceda was invention studio lead for North America with Mindshare.

Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer.

The network has hired Danielle Koffer, previously vice president of global media at Colgate-Palmolive, as chief client officer and promoted Joe Maceda to chief instigation officer.

Maceda has been with Mindshare for 13 years, serving most recently as invention studio lead for North America.

“Danielle and Joe each bring a unique set of skills and experiences,” Adam Gerhart, Mindshare North America U.S. CEO, said in a statement.

“What they have in common is a long heritage of launching unconventional, provocative ideas for brands and lasting impact.”

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