Modern companies, trying to increase the conversion of their sites, try for this use a variety of methods and techniques.
If it is a young and dynamic developing start-up, then the audience can be attracted with bright colors.
You should never forget about the strong psychological impact of the color scheme of the site on its visitors.
This information you can use competently, proceeding from the goal that stands before the created Internet resource, as well as the specifics of the business itself.
There is a scientific fact that representatives of different cultures perceive colors and their symbols in different ways.
At the same time – if you do not want to cause increased aggression of users, choose more moderate shades of red.