I took sixty-seven selfies in one go in Saigon last weekend and the best one still had Gary from North Bend USA picking his nose in the background.
BREAKING: Influencer Successfully Promotes Beauty Product To Tens Of Thousands Of Her Fake Followers
— ADWEAK (@adweak) June 21, 2018
In Cannes, they’re getting serious.
Unilever CMO Keith Weed has some common-sense, couldn’t agree with you more, suggestions: no working with influencers who pay for followers, use bots or any fraudulent methods to boost their followers.
But in true kiasu spirit, Singapore had launched its big influencer scandal as early as this Tuesday, with local photographer Daryl Aiden Yow being exposed by Mothership as less than honest on his profile.