With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.

If you’re unfamiliar with the term, white or negative space refers to the unmarked spaces around or between visual elements in a design.

In contrast, non-designers often itch to fill every inch of space with text, images, or other design elements, leaving no place for the eye to rest.

Remove elements that don’t clarify to give breathing room to the core elements.

Typography 101: Balance readability with style

Typography simply refers to the technique of positioning and styling type, but true typography aficionados say designing with type is both a science and an art.

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Tags Art