logo
logo
Sign in

The Nitty-Gritty of Ad Retargeting

avatar
Kate Wolwort
The Nitty-Gritty of Ad Retargeting

The rise of Facebook, Twitter, and Instagram started an ad gold rush of sorts — every advertiser wanted a piece of the cake.

This caused ad tech arms race which contributed to the rapid evolution of ad tech industry.

The biggest advantage of applying ad retargeting is a drastic increase in efficiency of delivering ad content.

Overall, the purpose of Ad Retargeting can be summarized by the following so-called “prime directives”:

Increase brand awareness through multi-channel presence and personalized ad content;

Convert awareness into an interest that will result in sales/downloads and subsequent revenue;

collect
0
avatar
Kate Wolwort
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more