A designer will have many opinions and elements to consider when it comes to building, redesigning or enhancing a website. Here it is best defined the challenges designers are facing- on one side your work is to always look great and deliver an optimized browsing experience to your website visitors and on the other side there is only one measure, the quality in existence of e-commerce. This measure is known as the conversion rate. In other words, a well-designed e-commerce website is the one that converts and makes sales.
Here are 5 e-commerce design principles to ensure a solid foundation for a conversion driven website.
1. Simple and functional navigation
When approaching the design of navigation in the app, users will be more comfortable if they can get what they need within the least number of clicks. Test your sitemap and menu structure to check for unnecessary pages and action in the user flow. Try to limit your header to the following elements:
The mobile revolution has been taking businesses by storm and the e-commerce space is no exception to this.
Though retailers might have a highly optimized ecommerce website with state-of-the-art features, not owning a mobile app will definitely leave you a step behind in the competitive race to win the extra mile.What should retailers be focusing for building their m-commerce app?The right platform:This is the base of any m-commerce app.
Retailers should have clarity about their expectations while opting for m-commerce solutions.
The way it looks, its features, the colors and branding elements used in the mobile app, the navigation factor to name a few.Integration with social media:Yes, this factor could do wonders to your business.
Your app should support integrating with social media platforms to share, like and spread the word about your business.Performance and speed:A lag in the working of your app could cost you a lot.
A slow app agitates customers and hence be sure that you have a good performing mobile app at an exemplary speed.Important Features Every m-Commerce App Needs to Have1.
With many online shops emerging every day, to stand out in this e-commerce race and remain ahead of your rivals, you should have a deeper understanding of e-commerce.
Design as a tool to Improve Things
Today, if you take a gander at e-commerce development scenario, you'll effectively observe that the focus is moving towards how to make the shopping experience more helpful, and more convenient.
Although all online store follows strong coding and best security practices, the key differentiator is usability and experience, and design is the apt way to showcase this.
We searched the net, met with experts and took a gander at various e-commerce sites to discover what made successful Magento stores to flourish.
Breadcrumbs (display of the chain of pages from the home page to the page the client is currently on) prove to be useful when you need to make the client's navigation simple in your store that has various level of pages.
With a single tab or a click, you will get your favourite product at your doorsteps.E commerce platforms have huge popularity in both developed and developing countries.
Comparing the past year statistics e-commerce platforms had a huge profit.
It's expected a sale of 12$ Trillion Dollar globally.
So e commerce app development companies are also expecting a huge revenue this year.
E-commerce represents almost 12% of retail sales and that number is expected to grow by nearly 17% each year.
