Are you seeing cute dogs on Amazon.com instead of Prime Day deals?

That might be because Amazon's storefront is down -- according to many of us at CNET and a host of reports on social media -- at a rather unfortunate time for the company.

Amazon is holding its huge Prime Day sales event today.

According to DownDetector.com, outage reports spiked around noon PT -- just as Amazon Prime Day officially began for reals -- and appear to be limited to Amazon.com in the United States.

Technically, some CNET staff are seeing the website (and mobile app) go up and down depending on when we refresh.

Lots of 404 errors, but we also sometimes see the actual site, too.

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