The rise of Ad Blocking was a long and winding process that spurred from simple irritation and blossomed because of growing disturbing notion that ads are not what they seem which includes such concerns as monitoring user activity and adjusting content to user preferences.
It consists of two elements:
Request block — which prevents connection with an ad server.
Add whirlwind of paranoia caused by privacy-breaching scandals and exposed government surveillance programs and you have the perfect storm.
Lack of reaction to the privacy situation from the marketers caused a spike in applying for ad blockers.
11% of online people all over the globe are blocking the ads on the Internet