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Magento 2 GeoIP Store Switcher

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Henry Roger
Magento 2 GeoIP Store Switcher

For a Magento multi store, it is very important to implement Geo redirection in order to have targeted traffic to each store. For example, if a visitor is from USA, he/she should be directed to a US based store. This functionality increases sales by at least 30% as customers are most likely to make purchases from a store which is regionally optimized.

Magento 2 GeoIP store switcher extension allows you to implement store redirection in your store. It automatically detects visitor’s location from their IP and redirects them to a regional store. You can achieve advance Geo targeting by creating multiple redirection rules. Create regions consisting of multiple countries and define a default store to each region. Visitors from a specific region will be redirected to the default store.

Magento 2 GeoIP extension by FME also allows manual switching. Manual redirection is helpful for users who don’t want automatic switching. Such customers can select the store to be redirected to from a dropdown menu in footer. Store switcher Magento 2 uses Maxmind IP database which is the most up to date and accurate database for location detection. Another useful feature of the extension is IP exceptions. It means if you want to overrule the functionality for certain customers, you can add their IPs in exceptions.

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Henry Roger
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