Blockchain-powered transformation is inevitable, and the pace of experimentation and innovation is breathtaking. Eeveryone today is talking about blockchain and the potential it has to transform the way we communicate and do business. For industries like banking and finance the use of blockchain appears to be straightforward: securing transactions and locking down communications, but what does it mean for digital media and video?
Muvi has released a white paper that details how blockchain technology has the potential to solve Media and OTT industry’s long-standing struggles with issues such as royalty payment to artists, piracy, copyrights management and flawed advertising strategy. It’s understandable given that Blockchain will provide a business value-add of $176 billion by 2025 and $3.1 trillion by 2030 across industries.
Blockchain technology has the potential to solve Media and OTT industry’s long-standing struggles with issues such as royalty payment to artists, piracy, copyrights management and flawed advertising strategy, to name a few.
Also, media and broadcasting industry leaders are optimistic about resolving their content monetization challenges via blockchain-based media solutions.
WHY READ THIS WHITE PAPER?
To make sense of the Blockchain revolution and understand Blockchain’s role in driving innovation and solving challenges in OTT, Media and Broadcasting Industry
You have uploaded your content to your OTT platform and got in the users after a mega launch event.
But now, after the initial increase in traffic to your platform, users are decreasing or spending less time on the portal.Media and entertainment apps face a problem of audience retention with only 23% of the users still using them one month after downloading them.If this is something that you have faced, read on to find out smart ways to keep your user base engaged.User ExperienceWe have heard this phrase recently -‘Content is king, but user experience is the emperor’.While the content could lure your consumer in, it’s the user experience that will keep the viewer tuned in.Start with a customised greeting to welcome the user.Then, make sure you have a recommendation engine that allows the user to see content or shows that are based on his/her viewing history.For those who left a video or show incomplete, provide them with an option to play the video from the same spot they left.Also, keep in mind the issues users could face with regards to internet bandwidth and have an option of a lower resolution video for them.
Several times consumers blame the app and look for change even though the only thing that requires change is their internet connection.Since a user ends up sharing information like date of birth while subscribing, adding a birthday greeting if the user logs in on the birthday could also be helpful.Content LocalisationThe internet has pushed globalisation to the next level.
While you could be creating content in one part of the world, your content consumer could be sitting thousands of miles away, watching your content with the help of sub-titles.Monitor your analytics and figure where your users are logging into your platform from.
There’s a high chance that those users recommend your OTT platform to their peers and you end up getting a much larger audience set from a part of the world you least expected.When you’re pushing content in a different market, make sure you follow sensitivities with regards to their culture.Different Subscription OptionsWhile Subscription Video on Demand (SVOD) is the most common method used by OTT players, there are other options as well available to keep an audience on board.You can try getting your SVOD audience to pay more by offering them a PVOD (Premium Video on Demand) offering, which could give them access to content before other consumers.If you see a user having paid one month and then not subscribed to your services again, push your video content through AVOD (Advertising Video on Demand).Read about the different VOD options and how each of them is beneficial here.AnalyticsWe mentioned how analytics can help you get users from different markets earlier.
Monitor your analytics frequently to see what content is working (and what’s not).
Global OTT Video Market 2018-2023 :An up-to-date research report 2018 has been disclosed by Orbis Research.The Over-The-Top Video Market report has been strategically curated to fulfil the needs of the customer through in-depth analysis of the Over-The-Top Video Market that can assist the customer in gaining actionable insights regarding the Over-The-Top Video Market.Get Sample PDF with TOC @ http://orbisresearch.com/contacts/request-sample/2067648Every region’s market analysis has been covered in the Over-The-Top Video Market report including the region’s ranking in terms of revenue, volume, growth rate, leading applications and types of the product, and the major drivers and constraints for the specific regions.Market segment by Regions/Countries, this report covers:North AmericaEuropeChinaJapanRest APACLatin AmericaThe report on the Over-The-Top Video Market consists of the detailed statistical analysis of the market performance, depicted in a series of graphs and tables for the easy consumption of the customer.
Furthermore, the top research professionals and market experts together have crunched a lot of numbers, running various algorithms and have come up with the most accurate Over-The-Top Video Market forecast for the period of 2018 – 2023.The Over-The-Top Video Market report covers a detailed analysis of the performance of each type in the market globally as well as across all regions and presents the customers with an absolute overview of the Over-The-Top Video Market in terms of the types as to which is the best bet for the customer to invest upon.Market segment by Type, Over-The-Top Video Market can be split into:Mobile DevicesNon-Mobile DeviceThe various applications analysis along with the detailed analysis of the players in the market together aids the customer in making valuable decisions regarding the direction in which they wish to head towards.Market segment by Application, Over-The-Top Video Market can be split into: AdultsChildrenEnquire More Details @ http://orbisresearch.com/contacts/enquiry-before-buying/2067648This report focuses on the top players in global market, likeTelecom OperatorsMobile OperatorsPure-Play OTT PlayersBroadcastersPay-TV ProvidersViberWeChatSkypeGoogle AlloAll the top players in the Over-The-Top Video Market(OTT Video Market) have been covered in the global Over-The-Top Video Market report.
Each player profile consists of a detailed company analysis, new products and innovations they are working on, and the available product portfolio in the market.
Each player’s market cap and perceived value along with future plans of expansion and growth and the latest acquisitions and mergers have been covered in the global Over-The-Top Video Market report.Some of the Tables and Figures Covered in Report are:Table Advantage and Disadvantage of Mobile DevicesTable Advantage and Disadvantage of Non-Mobile DeviceTable Production Volume of Over-The-Top Video by Regions 2013-2017Table Production Volume Forecast of Over-The-Top Video by Types 2018-2023Table Production Value Forecast of Over-The-Top Video by Types 2018-2023Table Demand Volume Forecast of Over-The-Top Video by Downstream Industry 2018-2023Table Production Volume of Over-The-Top Video by Major Manufacturers 2013-2017able Production Value of Over-The-Top Video by Major Manufacturers 2013-2017Table Headquarters Location and Established Time of Over-The-Top Video Major ManufacturerTable Employees and Revenue Level of Over-The-Top Video Major ManufacturerTable Representative Over-The-Top Video Product One of Telecom OperatorsTable Representative Over-The-Top Video Product Two of Telecom OperatorsTable Representative Over-The-Top Video Product One of Pure-Play OTT PlayersTable Representative Over-The-Top Video Product Two of Pure-Play OTT PlayersTable Over-The-Top Video Sales, Revenue, Price and Gross Margin of Pure-Play OTT Players 2013-2017Table Representative Over-The-Top Video Product One of BroadcastersTable Representative Over-The-Top Video Product Two of Broadcasters…….continuedAbout Us:Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements.
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