When it comes to online marketing, content is perhaps the most important factor that catches readers’ attention. As a writer, I can tell the importance of content and how pivotal its role is in making a post worth reading. Yes, incorporating catchy and relevant images and videos help in gaining more readers. But, at the end of the day, if the content is not up to the mark, readers will lose interest. Interestingly, infographics is that one thing that gets readers’ attention immediately. It is much more effective than images, videos, and other things, which we incorporate in our pieces of writing. Recently, infographics are gaining more and more popularity, especially if the content is about organizations and businesses. People seem to love knowing the facts and figures about a certain thing in form of infographics. In one quick glance, one can get a clear idea of what he is trying to know. Let me tell you about the struggles of a content writer since I am one. I am always searching for catchy hacks to get the attention of the targeted audience on the internet with one of my Frontier Internet plans. Infographics have always proved to be an effective, flawless, and artistic way to present information whilst grasping the attention of the viewer.
The people of this modern, fast-paced, digital age are bombarded with information on every medium. That is why their attention spans are reducing. There is an unfathomable amount of content and data online and it’s hard to keep the readers and visitors hooked to one post. The moment they lose interest, they will scroll to the next post or something else. To add more value and credibility to the posts, statistics are added to the posts and it is practically impossible to actually navigate through the unlimited numbers online or, on boring excel sheets. Hence, infographics are easy, yet, powerful tool that makes tons of information digestible. With the help of catchy visual charts, simplified and organized data is easily provided to enlighten the readers. Smart use of color, negative space and proportion make information easier to decipher and remember. It also adds persuasiveness, value, and credibility.
1. Infographics are Compelling
Infographics, not only add value, but they are visually compelling and attention-grabbing medium to communicate with a reader effectively. Since they are an interesting mixture of design, writing, and analysis, they prove to be ideal for this age of massive data. You can even call it a process of presenting the data in a smart visual shorthand. If the design is interesting, the reader will definitely pause because he will take it as a valuable resource of important information.
2. They are Easily Viewed and Scanned
Our brains are capable of capturing 90% of the visual information, according to a research. Human beings are easily attentive to visual information and are always keen to observe visual data. They will always spare a moment to scan and view any visual information that is presented interestingly. Infographics look like important figures and people are eager to notice them.
3. Captivating and Attractive
Viewers love statistics and facts. The images and design in infographics make them captivating and people love reading them.
4. Worldwide Reach
Online content is reachable globally just at a push of a button. And infographics, being a part of print media, are more distributable as compared to huge chunks of content.
5. Increase in Traffic
Adding infographics to your content will drive more traffic to your site as search engines recognize them as valuable pieces of information. Also, they are easily shareable and this is another reason for an increase in traffic. Google will index the websites higher, which use infographics. Your site’s ranking will improve.
6. Capability to Go Viral
Since infographics are concise and smart pieces of information, they can easily go viral. They are easily shared on social media forums. People prefer sharing them to the regular and ordinary text chunks. Hence, they can go viral easily.
7. They are Portable
When an infographic is shared, an embeddable code is provided when it is inserted in a website or a WordPress blog. This code links your website with theirs, which is good.
8. Brand Awareness
Since they embed the logo and links the websites, infographics essentially increase brand awareness. Using them smartly will make your brand more recognizable.
All these amazing perks can only be enjoyed if the infographics are high-quality, innovative, and creative. If you are planning to venture into this amazing content strategy, you need to have a steady subscription to an ISP such as Frontier FiOS internet. Look up smart and creative ways and tools online to produce some amazing infographics
Kick in the whooping 300 million+ tweets generated every day, along with millions of videos uploaded on the internet daily.
This can be easily done with infographics, which is an ingenious method of showing content that can grab your audience’s attention, and gets easily understood and absorbed by them.With this tool, you can deliver your message using visual tools coupled with creative design components to provide your audience with a genuinely excellent visual experience instead of narrating your story in long paragraphs.
So, if you are unable to drive relevant traffic despite your efforts, maybe it’s time you include Infographics Marketing in your marketing strategy now.What is Infographics Marketing?Infographics Marketing has become quite popular with the continually increasing demand for a tiny piece of information that can easily be understood or enjoyed and visual content.
The benefits it can bring to your business are worth every single penny and effort.
The majority of people are good visual learners and, thus, prefer graphics over texts.
This indicates an opportunity for you to generate high-quality backlinks and develop a more persuasive domain authority.Increase brand awareness and drive relevant trafficThe generated backlinks are not just to strengthen your domain authority, but it will also boost your site traffic.
Instagram can be a highly-targeted, visual marketing tool for your brand, if used in a right way.
Instagram can provide business with almost 25% more engagement and following over other social media channels.
This shows that Instagram is a prime platform that can build your brand over social media platform.The main goal of brands to adding Instagram to their marketing efforts is to only engage with the audience while increasing their fan base.
This will ultimately lead to a healthy stream of returns on investment for your online business.
Posting engaging, interesting visual content will attract your prospects that will more likely become your buyers.Infographics Appeared on Dubai Monsters Blog: http://www.dubaimonsters.ae/blog/infographics/add-instagram-to-your-marketing-strategy/
Business owners need to make a ton of decisions every day, and whether or not you are aware of it, digital marketing plays a part in many of these decisions.
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Even if you’re a retailer focused on micro-niche products, digital marketing techniques have plenty of breathing space for small companies.
Infographics are the best way of visual representation to share a piece of information or data.
If you also like infographics and want to create them, there are so many tools that are available which can help you create an infographic in 30 minutes.CanvaCanva is an online platform that allows you to create incredible designs.
To create designs on Canva, you don’t need to have much knowledge about designs.
You can choose any of the templates based on your design and create your infographics.You can create lots of designs free of cost.
You will find different templates for different subjects.
You can access most of the features, but for additional facilities, you will need to have a Lite or Pro plan.Once you select a template, you can add any graphic element or text, and you can upload your own images too.InfogramIf you love numbers and data, then this Infographic creating site is best for you.
