What is Google AdWords and How it Works?

Herein, advertisers suggest specific keywords in series for their clickable ads to be displayed in Google’s search results.

Quality Score – A quality score is Google’s rating of the quality and relevance of both your keywords and PPC ads.

: fill the query form, subscribe to the newsletter, drop a feedback, etc.

With bountiful options to target, identify the areas/locations where the positive results can be expanded thus lowering the least performing regions such that it impacts the overall Return on Investment (ROI).

Another interesting worth noticing the feature of Google AdWords is ‘Automatic Bid Adjustment’.

The following tabular representation exemplifies it well: