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Why is WhatsApp Getting Popular for Customer Communications?

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Ambreen Sajjad
Why is WhatsApp Getting Popular for Customer Communications?

According to the recent report revealed by Whatsapp, there are more than 55,000,000,000 messages, 4.5 billion photos, and 1 billion videos are sent through WhatsApp every single day. Most importantly, the interactions are not only limited to personal use but also extended to businesses, call centers, and digital marketing agencies as well. They have significantly recognized the potential of this popular messaging platform for service solutions, product advice, and customer retention and communication.

Using WhatsApp to book a trip, chat with the insurance agent, shop for a new outfit, or apply for the cheapest ticket everything can be managed efficiently with its usage. A few years back, it was more like a useless option, and business professionals have never considered the marketing tool for these communication standards. But today, this has become the most widespread messenger and even included in the daily life of more than 1 billion people in the US only.

Now for the past several months, industry experts have noticed a big change. Many businesses are jumping to this app for different reasons and considering it as an important communication channel for today’s business needs. Most of the customer service managers have now agreed that using email or cell phone will no longer get you in your desired position. That’s why we need to put an innovative focus on social platforms as well. The most important communication channels such as WhatsApp, Snapchat, and Facebook messenger can usually meet the objectives of our marketing campaign and also facilitate the best kind of customer communication. In case of efficient customer support, most of the call centers are switching to modern call center solutions so they can help users to solve their queries more efficiently.

Here are some reasons highlighted that are making WhatsApp popular for all kinds of business communication.

Simultaneous chats for handling multiple issues:

With the help of WhatsApp chat features, the agent can handle thousands of customer issues at the same time and offer them quick support as well. It significantly reduces the costs of customers while maintaining a straight and one-on-one advice with the professional and reliable WhatsApp service.

Interfaces to call center structure:

Most of the professional business solutions would integrate the WhatsApp medium into their existing communication channels that offer complete integration with authentic CRM systems.

Group chats:

You can initiate an exciting dialogue with thousands of customers on any specific topic. You can even create multiple engaging forms of social customer communication and keep on top of things at all times as an administrator. You can learn the first-hand from your users and can recognize early trends.

24 hours availability from everywhere:

WhatsApp enables users to find out more about different products and services outside of the website. Messages can never be lost or go unheard before or after business hours and even can be handled by the operators on the next working day. The chat conversations are also stored in the database and offer many interesting insights into the needs of the customers.

Enhanced user experience:

Customers feel much more enthusiastic when it comes to communicating with a company through WhatsApp. They can improve the levels of customer satisfaction with the modern communication channel. Therefore, different product photos, videos, links or PDF files can help you resolve service issues instantly.

WhatsApp is an innovative communication medium that can be implemented to enhance customer satisfaction, which in turn increases the productivity and streamline the operations more effectively.

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Ambreen Sajjad
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