Swap the word “art” for “commercial real estate services,” and you get a good summation of the philosophy underpinning the content marketing efforts at JLL.

Glenn LaFollette leads the team bringing these stories to life at JLL.

Content is never just content

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy.

Today, he’s the senior manager of brand strategy.

The “Achieve Ambitions” message came from the company’s belief that every accomplishment begins with a unique ambition.

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