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How You Can Use AI Machine Learning to Improve Your Business Marketing and Sales

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Anaïs De Séverac
How You Can Use AI Machine Learning to Improve Your Business Marketing and Sales

When it comes to Artificial intelligence and machine learning in our technological world we have to consider the massive advances we have made in the field within the last 20 years.

The stuff we used to marvel about on our favorite sci-fi show is now becoming something much more tangible and realistic.

Similar to the way television changed how we were able to reach potential customers and customers out of reach the use of AI and Machine learning will not only increase the reach of these targeted audiences but it will change the way we gather information, use information, and focus the information from potential customers to converted customers.

It takes massive amounts of data from multiple platforms and channels and groups it together to help make quicker more personalized decisions on customers’ needs.

Aside from personalization, additional Machine Learning applications are predictive analytics, Cluster analysis, and similarity searches just to name a few.

When you sign up for an account with Netflix every TV show or movie you watch is being saved.

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Anaïs De Séverac
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