Shoppers also seem to be using more of these apps, reporting regularly using a total of four apps on average.

Retail apps allow for easy checkout with secure mobile pay options like Apple Pay, and they help the retailer develop a more intimate connection with the customer.

This means that app users tend to be some of retail's best and most loyal customers.

Customers are finally getting used to shopping on their phones.

A big part of that is an uptick in the downloading and usage of retailers' mobile apps.

According to the study, 83% of customers said they are happy with the experience of mobile apps overall.

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