WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately.

She previously served for the past two years as head of operations of North America.

Under the new role, Tombacher will be responsible for creating then implementing an operational strategy across digital, integrated production, data and media to foster long-term sales and margin growth for the North American network, according to Wunderman.

The agency said she will focus on improving integration of services, communication and collaborations across brands, plus spearhead the adoption of policies and programs to empower the network’s women.

She will report to Wunderman North America CEO Seth Solomons.

“Robyn brings a unique blend of deep operational skills and experience along with a keen understanding of how to motivate and get the most out of diverse talents and teams,” Solomons said in a statement.

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