Today, Instagram will start rolling out some new tools designed to help weed out fake accounts and better inform users.
Popular accounts will soon have the option for other users to see more detailed information about them, and everyone’s going to be scrambling to get the coveted tick of authenticity.
Whenever Facebook announces big actions it’s taken against bad actors or fraudulent accounts, there are always a few Instagram accounts tucked into the report.
Facebook’s core product always makes up the bulk of account and page removals, but the purveyors of disinformation and false news still make use of the company’s less tainted service.
The change you’re most likely to see immediately is perhaps more blue verified badges on accounts that reach large audiences.
Instagram has verified accounts before, but it has never offered a clear, Twitter-style way for users to apply for the coveted badge (although Twitter is reevaluating its verification process).