The concept of UX helps us measure consumer’s interest, behavior, preference, and emotions. User experience covers the interaction between computer systems and humans. Through this, you can know how the system is perceived, how efficient it is, and how easy it is to use the system.

Measuring your app’s user experience is extremely important. For this, you must consider Google’s HEART framework. Read the article to know more about Google’s HEART framework and how it can help you measure and improve the user experience.