A Derby man's ethical ice cream business is under pressure from local council watchdogs, because his take on the classic rum & raisin flavour has been deemed too alcoholic – to such an extent that the council says he needs an alcohol license in order to continue selling it.

The approval crisis (slash massive nationwide PR windfall) has hit Just-Ice, which operates out of Derby Market Hall and also has a bike that handles roving sales at events.

This cosy local business is now facing a bill of around £1,000 for adhering to the licensing rules, or it could just stop selling the flavour altogether.

Or put a bit less rum in so it falls under the 0.5 per cent of alcohol limit, which is probably what's going to happen, as it sounds like only a few old people like the classic alcoholic ice cream flavour anyway.

Business owner Gavin Murray explained: "It would be nice if ice cream had an exemption, but that is probably a bigger thing.

But I think you would have to eat a lot of it to be affected by the booze -- you probably would be sick before you felt the effects of the alcohol."

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