Rochester, MN, September 4, 2018 - There is a strong seasonal pattern in seeking cardiovascular health information on Google, with higher search activity during winter months, according to a new study published in Mayo Clinic Proceedings.
Investigators also found that US states with higher deaths from cardiovascular disease (CVD) have higher CVD-related search volumes compared with regions with lower CVD mortality.
By integrating artificial intelligence in healthcare research, the data generated by online cardiovascular health searches could be leveraged in the future to estimate disease activity in the community.
"By showing that seasonal and geographic interest in seeking CVD health information correlates with findings in real-world data, we show that Internet search-query data could potentially provide real-time information on CVD in the community," explains lead investigator Nilay Kumar, MD, of the Division of Hospital Medicine, University of Wisconsin School of Medicine and Public Health, Madison, WI, USA.
CVD is the number one cause of death worldwide, and more than 600,000 people die from CVD in the United States every year.
To address these two questions, investigators obtained data from Google Trends, which is a repository of online search query data made publicly available by Google.